How to Display Jewelry in a Showcase

You may be enthusiastic to display elegant and eye-catching jewelry for your store, for a small stand at a craft market or flea, or for your personal home collection. No matter if it is for decoration purposes or generation of sales, jewelry items should always be displayed in an attractive and appealing way.

It is essential for you to learn that jewelry presentation is a crucial aspect that can influence the sales of your exclusive jewelry items. Many customers do not know what they actually want when it comes to purchasing jewelry, and therefore, it is imperative that you cater matchless and artistically appealing jewelry displays to your customers. You can either choose a traditional and elegant jewelry showcase to display your jewelry items, or you may consider using some creative, unique, and appealing items to create a magical display of your jewelry.

Useful Tips to Display Jewelry in Showcases

Further discussed are some valuable tips that will help you to create magical and alluring displays for your jewelry items. Continue reading if you want to learn more about creating the right display for your jewelry in showcases.

• Match the display with jewelry style – The jewelry that you display must correspond with the tastes and style of your customers. If you’re selling exclusive, one-of-a-kind, high-end jewelry items, then you must focus on displaying each part of the jewelry in a unique and special way. It is imperative that consider the type and style of jewelry items before showcasing them to customers. If your jewelry items embrace precious stones and gems, then you should use black faux leather or black velvet to create a sophisticated display and make the jewelry shine and sparkle. Some eclectic jewelry items that are made with smooth rocks, beads, wire, and string can be displayed using different colored textures, thereby making the jewelry eye-catching and fascinating.

• Focus on the Jewelry – While displaying your jewelry items in showcases, make sure that your merchandise is in complete focus and is nowhere hidden by the display materials. Sometimes, the store owners focus more on the jewelry display and include so many display materials and accessories that the jewelry items appear to be hidden. So, always consider using simple and effortless displays for creating more focus on the jewelry.

• Think about the portability of your jewelry displays – If you are required to display your jewelry during store hours and remove it away at night for safe-keeping, then you should probably opt for jewelry displays that are portable and easy to maintain. Just think about the difference between portable jewelry displays and stationary displays. Stationary displays are meant for jewelry stores that do in-house business. Businesses that take part in craft shows and trade shows are more likely to lean towards portable displays.

• Use multiple mirrors in different positions in your jewelry store – Customers always love to view themselves from all angles while trying on jewelry items and accessories. Therefore, having multiple mirrors in your jewelry store will eventually encourage the customers to try on different jewelry pieces and make the final purchase. You can also strategically set mirrors close to the sales station in order to assist customers with their purchase.

• Be Organized – Tangled necklaces and bracelets could possibly frustrate your customers and therefore, you need to make sure that your jewelry merchandise is well-organized with necklace holders, earring cards, and foldovers. You can also customize them to create brand awareness.

With these interesting and valuable tips, you can easily display your jewelry in a showcase elegantly to catch the interest of the viewers.