What are the six principles of jewelry packaging design?

The six principles of jewelry packaging design are: practicality, commerciality, convenience, artistry, environmental protection, and connotation.

 

1.Practicality principle

The principle of practicality is to give priority to consumers and create the best effect of the product at a lower cost.

Different jewellery may require different packaging materials. When designing jewellery packaging, the first consideration is to carry and use the jewellery. How to make it more convenient to carry, to protect the goods, and to have a comfortable shape is the designer. The original intention.

2.The principle of convenience

The principle of convenience improves efficiency, while at the same time it is convenient for consumers to use and save consumers time. It is mainly reflected in the packaging shape of jewelry, such as when carrying, handling, holding, or carrying jewelry, it will give a certain sense of comfort and lightness.

3.Artistic principle

The principle of artistry is to use the combination of technical beauty and formal beauty, which has a strong artistic appeal. The artistic principles of jewelry packaging design are embodied in the shape, color, text and other parts of the packaging. The unique packaging shape and brilliant packaging color are all to improve consumers' buying desire.

4.Environmental protection principle

The principle of environmental protection is to promote sustainable packaging, which is not only harmless to the human body, but also does not pollute the environment. The current jewelry packaging design advocates green and renewable materials and uses recyclable natural materials.

5.Commercial principle

The principle of commerciality is to make profit for the purpose of pursuing peculiar shapes, shocking advertising slogans, and outstanding color matching in the jewelry packaging design to attract consumers to purchase. Since the packaging is attached to the jewelry, the jewelry itself cannot be displayed well, so the characteristics, functions, and quality of the product can be realized through the jewelry packaging design. How to quickly and directly arouse consumers' desire to buy is a link that jewelry brands have been optimizing.

6.Intensional principle

The principle of connotation is to enhance consumers' cognition and understanding of products, and to have a more profound understanding of brand positioning, development, and the future. Excavating the regional culture, product characteristics, and brand culture of the product for reasonable packaging design can enhance consumers' trust in the product and establish a good brand awareness.

A good jewelry packaging design needs to be compatible with these six points. Among them, practicality, convenience, artistry and environmental protection are the top priorities. How to choose between these is a very test for a designer.