Jewelry display and visual marketing skills

Jewelry is an item that expresses the trend of fashion. There are many jewelry stores now. The store design is very important for the jewelry store. It not only beautifies the appearance of the store, but also leaves a good impression on consumers. When designing the decoration of a jewelry store, the jewelry display style is also very important.

The display can play a role in promoting sales and better display the jewelry’s charm.Jewelry display is within a certain range of the product display space, so that people can understand the characteristics of the product at a glance, and at the same time attract people's attention to achieve the purpose of sales.

The merchandise display in the store is a good visual marketing method. It uses various display techniques, using various props, accessories, etc., based on the positioning of the product style, combining elements such as culture, art, fashion, and personality, and integrates the functions of the product, characteristics, style, etc. are fully expressed to achieve the purpose of maximizing the display of goods and stimulating the sales of goods.

 

The quantity, varieties, styles of jewelry are different, and the display methods are also diverse, but the basic elements of display are easy to select, improve freshness, increase value, and attract attention. In addition, from the overall consideration of the display, the more important elements are: theme, focus, balance, proportion, composition, color, space planning, consensus convention, repetition effect and serialization, etc. Knowing how to use these aspects reasonably can help you arrange each product from an overall perspective, and give the featured product the most prominent position, and at the same time rationally match different types of products.

Generally speaking, the amount of jewelry placed in the jewelry counter can be determined freely, but too much or too less is not conducive to sales, and reasonable planning and placement can play a better role in promoting. In addition, the types of jewelry on the counter generally mainly involve gem types and jewelry types. These two types also have a problem of quantity and proportion, and the problem of proportion is more important. There are also some products that need to be placed separately to highlight the primary and secondary, grades and so on.

After the shop is designed, it must not be forgotten that the displayed jewels should be replaced frequently to increase the freshness and promote people's consumption.

1. The display should be beautiful and artistic

Pay attention to the beauty of jewelry display, try to display the most beautiful side of jewelry according to the characteristics of various jewelry. Pay attention to the neat arrangement, and the placement of the price tags should be both beautiful and clear.

2. According to the company's requirements, the propaganda materials and props will be placed, and the window layout will be carried out as required to strengthen the effect of product display promotion.

3. Try to change the display of jewelry in the counter frequently to form a new combination. This can often give customers the feeling of new styles and selling very well.

4. The dust on the exhibition frame exhibits should be wiped diligently, clean if it is dirty, and replace it if it is worn out. Jewelry shows to customers that they should be cleaned immediately after trying them on, and the cleanliness of the jewelry should be checked regularly.

5. The most lethal wearing display in the display method-The sales wearing our jewelry is very helpful for sales. Sometimes customers think that the goods worn by the salesperson are the latest or the best styles, and due to the salesperson’s display, it is easy to cause customers to think of the effect after wearing them, and have the desire to own, so it is an effective Sales method.